STEELSERIES FOUNDER LAUNCHES NEW INITIATIVE
Copenhagen, Denmark – March 4th 2008
Jacob Wolff Petersen – the Founder of SteelSeries, a leading manufacturer of innovative professional gaming gear, has engaged in a new and challenging initiative towards the gaming community. Today he announces the founding of a new company which will focus on another side of professional gaming: Fucapo - The functional candy portfolio. Fucapo will focus its activities on the development of a new innovative product line of functional candy aimed at the gaming community.
“Taking the nature and development challenges of functional candy into consideration, it makes more sense to establish an independent company that is able to focus entirely on the special requirements of this new market.” said Jacob Wolff Petersen, co-founder of Fucapo and Founder of SteelSeries. “We are still going to benefit vastly from the experience gathered through my time with SteelSeries in terms of marketing and adaptation to the gaming world.”
Though the company has no legal ties to SteelSeries, the links between SteelSeries and Fucapo will still be tight, with SteelSeries founder Jacob Wolff Petersen on the board securing close contact to the gaming community.
“We have a very well described set of core values for the new company” said Maar Klinge, co-founder and CEO of Fucapo. “We are focused on our customers needs and believe that interactive communication can contribute to the development of exceptional and highly innovative products to support our customers in many aspects of modern life, as well as to the gaming community through the input provided by Jacob Wolff Petersen from SteelSeries. Communication and collective development with our customers and partners is paramount in our effort to develop products that provide extra value to people and communities around the world”
Fucapo is on-track to launch its first line of products later this year.
Fucapo is committed to the development of functional products combining good taste, low calories and additional desired capacities based on natural active ingredients. We are focused on our costumers needs and believe that interactive communication can contribute to the development of good and innovative products designed to support our customers in many aspects of modern life. For additional information, visit http://www.fucapo.com